Are you struggling to create effective processes for your growing photography business? If you’re struggling to sustain a more balanced lifestyle, it’s time to invest in automation! Here are four incredible ways to use workflow automation using a studio management platform from the CEO of Iris.
Meredith Gradle is the Founder and CEO of Iris Works. After nearly a decade as a photographer, it became clear that out of all the project management tools, and customer relationship platforms - there was nothing that was made for the creative mind. Meredith realized that there was a huge opportunity to help photographers, and creative entrepreneurs, succeed in business and even thrive, without causing additional work and headaches for them. Meredith created Iris Works out of necessity, not only for herself at the time, but for many of her colleagues and counterparts in the professional photography industry. Iris Works is now known for being the simplest studio management platform available, serving thousands of photographers. While she now considers herself a recovering photographer, Meredith works hard to stay at the forefront of the photography industry and her commitment to making the community stronger is what has motivated her to grow Iris Works into the workhorse that it is now. And while the company is continuing to grow year-over-year, Meredith is passionate about keeping her scrappy approach to running her business. In addition to running Iris, Meredith is also a mom to three kids - Audrey (8), Elias (7) and Lucas (1). Meredith and her husband, Drew, live just outside of Indianapolis, IN.